FROM DESIGNING ONE APP TO BECOMING A FRENCH TECH AMBASSADOR
Mixing on smartphone. What a strange idea that grew up in Jean-Baptiste Hironde’s mind in 2009, when he was still an aeronautic engineer student. With his best friend, Nicolas Dupré, he carried off the extraordinary feat of making djing accessible to all, offering an easier-to-use and much more portable solution. In 2012, edjing Mix was born. The first app of a long series, which has now fully crossed the djing borders.
In December 2014, the startup launched its 2nd app: Equalizer+. This music player is a more mainstream product that has seduced millions of users outlining MWM’s ambition: creating a real musical ecosystem.
Three years later, MWM has successfully launched 9 apps (among which Equalizer+, Stream and Music Mate), obtained the
Top Developer label on Android and earned 4 nominations as
Best App of the Year by Apple and Google.
Today MWM has gained the interest of users across 182 countries and celebrates its 100.000.000th download thus becoming the world’s number 9 mobile music app publisher.
But MWM is more than just an app ecosystem. Guided by the will to create innovative musical experiences, the startup has quickly decided to take on a new challenge: developing connected objects to extend the use of its apps to the physical world.
This new direction turned out to be a successful bet with the launch of Mixfader in 2015, the 1st wireless portable fader, which allows DJs to scratch anywhere. Mixfader is now supported by international Scratch-legends like DJ Qbert or DJ Excess and counts thousands of customers wolrdwide.
Mixfader is initiating a global movement, a renewal in the world of scratching making turntablism more portable and mobile: the portablism movement.
This diversification strategy has seduced prestigious investment funds, such as HDF and Entrepreneur Venture. Big names of the musical industry, like DJ and producer Martin Solveig, Deezer founder Daniel Marhely, David Guetta Manager Jean-Charles Carré or Group Innov8 CEO Stéphane Bohbot, who also granted the company with their trust and have all personally invested in the company.
Today, MWM counts among French success stories with an international visibility and influence.
As a French Tech key figure, the company is very proud to bear the colours of France throughout the world, another reason why MWM has been chosen by French government to be the ambassador of
Créative France, an international communication campaign led by Business France.