The world’s #9
largest music app publisher

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Story

FROM DESIGNING ONE APP TO BECOMING A FRENCH TECH AMBASSADOR

Mixing on smartphone. What a strange idea that grew up in Jean-Baptiste Hironde’s mind in 2009, when he was still an aeronautic engineer student. With his best friend, Nicolas Dupré, he carried off the extraordinary feat of making djing accessible to all, offering an easier-to-use and much more portable solution. In 2012, edjing Mix was born. The first app of a long series, which has now fully crossed the djing borders.

In December 2014, the startup launched its 2nd app: Equalizer+. This music player is a more mainstream product that has seduced millions of users outlining MWM’s ambition: creating a real musical ecosystem.

Three years later, MWM has successfully launched 9 apps (among which Equalizer+, Stream and Music Mate), obtained the Top Developer label on Android and earned 4 nominations as Best App of the Year by Apple and Google.

Today MWM has gained the interest of users across 182 countries and celebrates its 100.000.000th download thus becoming the world’s number 9 mobile music app publisher.

But MWM is more than just an app ecosystem. Guided by the will to create innovative musical experiences, the startup has quickly decided to take on a new challenge: developing connected objects to extend the use of its apps to the physical world.

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100 million

downloads

This new direction turned out to be a successful bet with the launch of Mixfader in 2015, the 1st wireless portable fader, which allows DJs to scratch anywhere. Mixfader is now supported by international Scratch-legends like DJ Qbert or DJ Excess and counts thousands of customers wolrdwide.

Mixfader is initiating a global movement, a renewal in the world of scratching making turntablism more portable and mobile: the portablism movement.

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182

countries

This diversification strategy has seduced prestigious investment funds, such as HDF and Entrepreneur Venture. Big names of the musical industry, like DJ and producer Martin Solveig, Deezer founder Daniel Marhely, David Guetta Manager Jean-Charles Carré or Group Innov8 CEO Stéphane Bohbot, who also granted the company with their trust and have all personally invested in the company.

Today, MWM counts among French success stories with an international visibility and influence.

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9

apps

As a French Tech key figure, the company is very proud to bear the colours of France throughout the world, another reason why MWM has been chosen by French government to be the ambassador of Créative France, an international communication campaign led by Business France.

Awards

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We are proud of our rewards.

Each of them reinforces our drive to create the best products and build even more creative, even more performant, even more beautiful music solutions.

We are technology aficionados, music lovers and design enthusiasts.

And we are proud to show the whole world how crazy talented our team is.

They talk about us

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The Economist logo
The Guardian logo
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Bloomberg logo
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Le Monde logo
The New York Times logo
Tech Crunch logo
Telerama

Google

MWM (ex-DJiT) featured in a Google Case Study for a print campaign in the main european newspapers.

CES

MWM (ex-DJiT) selected to represent French innovation in the Business France Book distributed in CES 2017.

Creative France

MWM (ex-DJiT) chosen as a French Tech ambassador in the international communication campaign Creative France.

Print

Google

MWM (ex-DJiT) featured in a Google Case Study for a print campaign in the main european newspapers.

Learn more
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Créative France

MWM (ex-DJiT) in the worldwide campaign Créative France

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Lenovo

edjing in the last Lenovo advertising

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Samsung

edjing featured in Samsung Galaxy Note 4 promotional video

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Sony

edjing appearance in the Sony commercial

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Microsoft

edjing featured in the Surface Pro 2 advertising

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Video

Google

MWM (ex-DJiT) in the worldwide campaign “Créative France”

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54 av. du Général Leclerc

92100 Boulogne Billancourt

Paris - France

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